Privacy Policy

Welcome

The Beer Store (TBS) is committed to preserving and safeguarding your right to privacy. This Privacy Policy (“Policy”) explains how TBS collects, uses and discloses the personal information TBS receives when you visit thebeerstore.ca, the Beer Xpress website at beerxpress.ca and/or The Beer Store mobile application (App) (collectively the “Sites”) and use the services provided on the Sites. Personal information refers to information that specifically identifies you. It may include, for example, your name, address, fax number, age and gender.

Information Automatically Collected

Cookies are simple text files that web browsers place on a user’s hard drive when our Sites are visited. Cookies tell us that you are a past user of the Sites. Cookies cannot damage files, nor can they read information from a user's hard drive. TBS uses cookies to measure the number of visits, average time spent, page views, help us recognize you, personalize features, remember your previous orders and to gather other statistics relating to the use of our Sites. You may decline Cookies if your web browser permits, but certain features on the Site may not function if you do not accept Cookies.

Personal Information Collected when You Visit and Interact with Us

TBS collects personal information when your visit our Sites, our retail locations, or communicate with us.

  • Customer Service. TBS collects personal information from you if you contact TBS with a consumer complaint or request. The information collected may include your name, address, telephone number, email address, and the facts regarding the complaint or request. We use this information to respond to your complaint or request, to track trends and issues, and to improve our products and services. We may also contact you for future news and events, unless you opt-out.

  • Marketing Research. TBS collects information about you if you consent to participate in any of The Beer Store marketing research programs. The information collected may include your name, address, telephone number, email address, date of birth, gender, income, promotional awareness, interests, and facts regarding your consumer habits and preferences. We use this information to track trends and issues, and to improve our products and services. We may also contact you for future news and events, unless you opt-out.

  • Contests and Promotions. TBS collects information about you if you participate in any of The Beer Store contest or promotion. The information collected may include your name, address, telephone number, email address, date of birth, gender, income, promotional awareness, interests, and facts regarding your consumer habits and preferences. We use this information to administer the contest or promotion, to analyze the success of our promotions and to develop new promotions. We may also contact you for future news and events, unless you opt-out.

  • Beer Xpress. TBS collects information when you reserve orders through Beer Xpress. The information collected may include your user name, password, reservation history, credit card, and other information relating to your usage of Beer Xpress. We use this information to provide you with the Beer Xpress services, to track trends and issues, and to improve our products and services. We may also contact you for future news and events, unless you opt-out.

  • In-Store Transactions. TBS collects information in order to process your transaction in-store. The information collected may include your name, credit or other payment card information, whether you are of the legal drinking age, your order history and other information relating to your use of The Beer Store’s services. We use this information to provide you with services that you request, to track trends and issues, and to improve our products and services. We may also contact you for future news and events, unless you opt-out.

Why We Collect Personal Information

Providing us with your personal information is always your choice. When you request services from us, we ask that you provide sufficient information to enable us to respond to your request. The personal information may be used to:

  • contact and correspond with you

  • create your online account

  • confirm your identity

  • verify your age

  • process and ship your orders for products

  • locate the nearest TBS

  • process your beer reservations to be picked-up

  • authorize charges and manage billings related to our services

  • improve TBS offerings and marketing, to enhance the consumer experience and to assess strategic initiatives

  • confirm eligibility for contests and to award prizes

  • contact consumers for marketing purposes, if you opt-in for communication of special offers from TBS

  • respond to your consumer complaint or request

  • respond to job applications and manage our online career portal

  • comply with regulatory and audit purposes

  • identify other purposes in order for TBS to provide its services

Personal information may also be used for other purposes, subject to obtaining your prior consent.

Consent to Use Personal Information

By using our Sites or our services, participating in market research or entering a contest or promotion, you consent to the collection, use and disclosure of your personal information in accordance with this Policy and applicable laws.

Opting-Out of Marketing Emails

If you decide you no longer want to receive emails from TBS you can unsubscribe with every offering by clicking on the “unsubscribe” link within our email. You may also contact us at The Beer Store at 280 Sovereign Road, London, Ontario, N6M 1B3, Tel: 1-888-948-2337.

Minors

The Sites and the provided services are not for individuals who are not of legal drinking age (19 and over in the province of Ontario, Canada). TBS does not knowingly collect personal information from minors. If are under the legal drinking age and believe TBS has collected your personal information, or, if you are a parent or legal guardian and believe TBS has collected personal information of a minor, please contact TBS at the contact information found at the end of the Policy.

Third Parties and Sharing Personal Information

In providing our services, we may work with third party service providers, or need to disclose the personal information we collect to other service providers, agents or other third parties who perform various functions for us, such as processing or delivering orders, processing payments, administering contests, promotions and online activities on our behalf. Such third parties are contractually required to keep all personal information private, confidential and secure at the same or higher security standards demonstrated by TBS. Third parties may only use your personal information to assist TBS and for no other purpose. In certain circumstances, we may provide personal information to third parties for legal or regulatory purposes or as otherwise required or permitted by law.

Links To Other Websites

The Sites may contain links to other non-TBS websites. TBS is not responsible for the privacy practices or content of such other websites. We encourage you to read the privacy policies of all websites you visit.

Security Safeguards and Retention

TBS understands the importance of protecting your personal information. TBS takes reasonable steps to make sure your personal information is protected from unauthorized use, access, alteration, disclosure, loss or destruction. However, you should be aware that the Internet is not perfectly secure. You understand that you are providing such information to TBS at your own risk.

TBS retains your personal information for as long as it may be required for the purposes described above, subject to any legal, auditing or account obligations TBS is required to meet.

Keeping Information Accurate

It is important that your personal information is accurate and complete. Having accurate information about you enables us to give you the best possible service. With some exceptions prescribed by law, you have the right to access, verify or challenge the information we have about you and have it amended if appropriate. You can help us keep personal information up-to-date by keeping us informed of any changes, such as a change of email address. If you would like to review or update the personal information in your customer record or withdraw your consent for the collection, use or disclosure of your personal information, or if you have any inquiries, please contact our Chief Privacy Officer as listed in the Contact Information section below.

When you request that your name be removed from our databases, it may not be possible to completely delete all your personal information due to technical and legal constraints, including stored back-up systems.

Contact Information

Please contact our Chief Privacy Officer to obtain further information about our policies and procedures or if you have any unresolved inquiries or concerns.

Chief Privacy Officer - The Beer Store

5900 Explorer Drive - Mississauga, Ontario - L4W 5L2

Fax: (905)361-4289 - chiefprivacyofficer@thebeerstore.ca